
Tame Market Turbulence – with S&OP that Delivers
The European economy remains stagnant, with growth flatlining at just 0.1% in the second quarter of 2025. The reasons: U.S. tariffs, global uncertainty, high financing costs, and persistent inflation. For many businesses, this means declining demand, volatile supply chains, and mounting margin pressure.
S&OP as a Lever in Times of Economic Slowdown and Cost Pressure
Too often, companies respond to these challenges with reactive, one-size-fits-all cost-cutting measures. But real, lasting efficiency gains don’t come from blanket cuts, they come from shared assumptions, structured cross-functional collaboration, and targeted actions that address specific issues.
In such a demanding environment, operational excellence and data-driven decision-making are critical. Sales & Operations Planning (S&OP) offers a structured, recurring process that aligns strategic goals with operational execution. It enables companies to allocate scarce resources efficiently, reduce excess inventory, and improve service levels – even under economic pressure.
Organizational Challenges Limit Potential
The biggest barrier to effective S&OP implementation is often organizational. Companies frequently invest heavily in technology without addressing the root causes of failure: misaligned incentive structures and unrealistic target setting, which undermine decision-making and resultingly hurt financial performance.
Leading companies are tackling these issues by introducing Category Managers or End-to-End Owners who oversee the entire planning cycle across functions. These roles help drive speed, consistency, and alignment by thinking beyond traditional organizational silos.
Importantly, even traditional functional setups can succeed with S&OP – if the underlying data, decision rights, and escalation thresholds are clearly defined. The key is a governance model that ensures planning decisions are coordinated, transparent, and actionable.

Sales & Operations Planning in Practice
A successful S&OP cycle requires a clearly structured, recurring monthly process with defined decision-making stages:
Sales Planning:
During the sales planning phase, historical demand data is cleaned, and a statistical forecast is generated. The forecast is then manually adjusted based on customer insights. Local sales plans are aggregated and compared to top-down market analysis and management targets. Gaps are identified, and a realistic consensus demand plan is reached in a sales review meeting.
Supply Planning:
In the supply planning phase, inventory targets are defined based on the consensus demand plan and service level goals. Quantities are allocated to suppliers and production plants according to sourcing quotations. These allocations are then compared to available capacities, including those of machines and personnel.
Balancing & Communication:
During the balancing and communication phase, confirmed quantities and specific gaps from supply planning are analyzed. The financial implications for cost and revenue are evaluated. A final decision on how to address these gaps is made in a balancing meeting involving procurement, sales, finance, and production. The agreed decisions are documented to prevent last-minute changes.
Plan smarter. Decide better. With inloop.
At inloop, we help organizations design and implement high-impact S&OP processes – not just as a theoretical concept, but as a lived, repeatable capability across the business.
inloop empowers your S&OP – through targeted support in:
- Designing scalable and resilient S&OP processes
- Defining clear roles and responsibilities across functions
- Establishing effective steering mechanisms and decision structures
- Selecting and implementing the right S&OP tools
Whether as sparring partners for internal teams or as lead consultants in broader transformations – we help make S&OP a true value driver. Fast. Focused. Future-ready.
Interest in learning more? Reach out to rafaela.rubas@inloop.at
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